Sensory Logic, by SpotQ Services provide radio stations with proprietary testing of their commercials effectiveness. With the Sensory Logic feedback system, stations end up with commercials that produce three to four times the results as commercials produced by the national ad agencies. The national ad agency OMD asserts that engaging commercials produce eight times the sales as non-engaging commercials, but only 8% of local radio commercials are considered engaging — and only 3% for local car dealers — compared to an average of 20% of national radio commercials. Sensory Logic, by SpotQ Services is headed by legendary broadcaster Jerry Lee.
Find out more about Sensory Logic HERE